World Islamic Tourism Conference which was held on the 24th to 25th July 2017 at Hotel Seri Pacific, Kuala Lumpur. It was a great turnout with delegates from non-muslim countries including Korea, Taiwan, Hong Kong, Vietnam, Thailand and Singapore. The objectives of the conference are :-

1. To understand the terminology or branding of Muslim Friendly Tourism.
2. To identify the needs and expectations of the Muslim travellers market from various regions.
3. To add.the vast opportunities and potentials of the Muslim travellers market.
4. To strategically develop policies, businesses, facilities and services that is able to sustain the Muslim travellers market.
5. Off course others was good platform of networking and sharing of knowledge current trends, potentials, threats and success stories from variety of international islamic tourism stake holders.