On 17th August 2019 (Saturday), Johor 2020 Visitors Pre-Launch Ceremony was being held at Paradigm Mall, Johor Bahru,
The event was officiated by the Chief Minister of Johor, YAB Dato ‘Dr Sahruddin Jamal.
The event also is attend by the Johor State Tourism, Women, Family and Community Development Committee Chairman YB Ms Liow Cai Tung; Johor State Health, Culture and Heritage Committee Chairman YB Tuan Mohd. Khuzzan Bin Abu Bakar; Johor State Finance Officer, YB Dato ‘Haji Rahim Haji Nin; Deputy Director-General of Tourism Malaysia, YBhg. Mr Zulkifli Mohd Said and Johor Bahru District Officer, YB Dato ‘Haji Mohammed Ridha Dato’ Haji Abdul Kadir.
YAB Dato ‘The Chief Minister also officiated the launch of the official logo and mascot of the Visit Johor Year 2020. The chosen mascot is named Joh, which stands for Johor name and is designed by Tiger Malaya as its main character.
The pre-launch ceremony was attended by the Johor State MyBHA Chairman En. Jarod Chia and Johor State Committee Members included Pn. Noraini, En. Seow, Shoon Kok Yuan, Aason Wong and Davy Loo. At the event, the release of five thousand balloon beers as a launch gimmick was successfully recognized in the Malaysia Book Of Records as the most release balloon in one event.