Prime Minister Tun Dr Mahathir Mohamad today launched the ‘Visit Malaysia 2020’ official campaign logo at the Kuala Lumpur International Airport (KLIA).
The logo, part of the campaign’s marketing and promotional efforts, features various recognizable icons of Malaysia such as the horn-bill, the bunga raya (hibiscus), the wild fern and colors of the Malaysian flag.
Together, they represent the diversity of Malaysia’s culture, heritage, flora and fauna as well as experiences offered as a holiday destination. The tagline for the campaign is: Visit Truly Asia Malaysia 2020.
At the event, Dr Mahathir also witnessed the exchange of Memorandum of Joint Promotion ceremony between Tourism Malaysia and various parties, namely Malaysia Airlines, AirAsia, Firefly, Malindo Air, Malaysia Airports Holdings Berhad and Sharp (M) Electronics Sdn. Bhd.
After this, the premier will also witness the unveiling of the Visit Malaysia 2020 aircraft livery on the four airlines at the Bunga Raya Complex.
The year 2020 has been designated as Visit Malaysia 2020 year which targets an estimated 30 milion tourist arrivals and RM100 billion tourist receipts. The focus of the campaign is on ecotourism, arts and culture.
The Malaysia Budget Hotel Association (MyBHA) was represented by its National President, Pn. Hjh Emmy Suraya Hussein, Its National Deputy President Dr. Sri Ganesh Michiel, MyBHA Kuala Lumpur Chairman, Mr Kenneth Oh and MyBHA Negeri Sembilan Chairman, Mr Suresh Armugam.
We at MyBHA hopes that the Ministry strictly promotes the Tourism Industry for the License Accommodation providers and take quick action towards illegal accommodation providers who has the capability in damaging the good name of the Tourism Industry by just not operating their business in accordance with the law and put the Tourist Safety at Risk.
Lastly we urge all of our members to support the Visit Malaysia Year 2020 together in a greater Tourism Spirit.